You don't need care yet, but you do need community. The options seem to be complete independence or dependency — nothing in between.

Get in touch

You don't need care yet, but you do need community. The options seem to be complete independence or dependency — nothing in between.

Get in touch

You don't need care yet, but you do need community. The options seem to be complete independence or dependency — nothing in between.

Get in touch

You don't need care yet, but you do need community. The options seem to be complete independence or dependency — nothing in between.

Get in touch

Independent living for the active senior generation

Classic Experience is TEN's answer to one of Europe's fastest-growing housing challenges. As people live longer, the housing market has failed to keep up. Seniors are often forced to choose between staying in a large empty family home or moving to care facilities before they need to. Classic Experience offers the third way, providing premium, hospitality-led residences for seniors who value comfort, community and independence. It is living on your own terms, with support built in.

55-75

Target age

55-75

Target age

100%

Maintenance free

100%

Maintenance free

24/7

On-site support

24/7

On-site support

The origin of The Classic Experience

The idea for Classic Experience was born from a simple observation: the gap between full independence and full care is enormous, and largely unaddressed. TEN set out to fill it. We combined the warmth of a village with the service standards of a high-end hotel, creating locations where seniors can maintain an active, connected life without the burden of home maintenance. These are communities designed to combat isolation, support well-being and give residents and their families lasting peace of mind.

Brand values

Combating isolation

Living alone often leads to isolation. We solve this with architecture. Our buildings create natural collision points. A coffee bar, a library, or a garden is not just an amenity. It is a tool for social contact. We facilitate meaningful relationships that keep residents mentally and physically vital.

Brand values

Combating isolation

Sustainability

Future-proof assets

Sustainability for Classic Experience means building for longevity, for residents and for the asset. We keep operating costs low and comfort high through smart building technology that monitors air quality and climate control. By integrating our locations into existing urban neighbourhoods, we ensure residents stay connected to city life and contribute to more inclusive, age-friendly communities.

Facilities

Classic Experience offers premium short and long-stay residences with the finish and service of a high-end hotel. Every apartment is fully furnished and maintenance-free. Our service model is built on classic hospitality, with concierge, housekeeping, linen service and organised social activities. Residents can focus on living well, while we take care of the rest. Facilities include wellness spaces, a fitness and yoga studio, physiotherapy room, sauna, library, private dining room, grand cafe, cinema room and 24/7 on-site security.

The Experience Net

The Experience Net connects the people, knowledge and technology that build the future of living. By integrating development with operations, we create sustainable living environments that deliver lasting value for residents, cities and partners across Europe.

Contact

Concepts

Projects

Student Experience Madrid Pozuelo