Classic Experience is TEN's answer to one of Europe's fastest-growing housing challenges. People are living longer and staying active far longer, but the housing market has not kept up. Too often the only options are staying in a family home that has become too big, or moving into care long before it is needed. Classic Experience is the third way: premium, hospitality-led residences for people who value comfort, community and independence. The model is not a theory. In the United States it is an established asset class, and our partner Buvermo has been building it for years. Classic Experience brings that thinking to Europe.

The idea behind Classic Experience started with a simple observation: the gap between full independence and full care is enormous, and almost nobody is building for it. In the United States that gap already has a name. Active adult is one of the fastest-growing residential sectors in the country, and Buvermo โ the American developer that shares an investor with TEN in Rinkelberg Capital โ develops exactly this: vertically integrated, resident-focused communities across the Southeastern United States. Europe is roughly a decade behind. Classic Experience translates that proven thinking to European cities, combining the warmth of a village with the service standards of a high-end hotel, so residents can keep an active, connected life without the burden of a house to maintain.
Sustainability
Future-proof assets
Sustainability for Classic Experience means building for longevity, for the resident and for the asset. Smart building technology monitors air quality and climate control, keeping operating costs low and comfort high. By placing our locations inside existing urban neighbourhoods, residents stay connected to city life and the buildings make their surroundings more age-friendly. It is the same long-horizon logic our partner Buvermo applies in the United States: put the resident first and the asset holds its value.

Classic Experience offers premium short and long-stay residences with the finish and service of a high-end hotel. Every apartment is fully furnished and entirely maintenance-free. The service model is classic hospitality: concierge, housekeeping, linen service and a programme of social activities, so residents can focus on living well while we take care of the rest. Facilities include wellness spaces, a fitness and yoga studio, a physiotherapy room, sauna, library, private dining room, grand cafe, cinema room and 24/7 on-site security.


